Let’s get one thing out of the way: I am aware that not every launch will do as well as the Elon generator.Įvery product is different.

So what did I do differently? Here are my “don’t be a noob” lessons: Hundreds (maybe thousands) of mentions on Twitter:ĭozens of publications from all around the world wrote about it (in languages I can’t understand):Īnd perhaps most importantly, People f***in’ Magazine wrote about it!!!Īll in all, this led to 98,880 visitors in 7 days!!Īnd it was a totally different experience from the first launch! What does that mean? Here are some examples: It wasn’t the #1 app that day (it was #4). But earlier this year, another app I built went viral thanks to PH! Never again would I be defeated so embarrassingly. Launch strategies, best practices, and what WORKED. I truly believed people would love the site.Īfter spending all that time and energy, this is how the PH community reacted:Īfter that heartbreaking failure a year ago, I decided to read everything I could about PH. Countless hours looking for these book recommendations, cleaning the data, putting it all in one place, and building the website. Unsurprisingly, the launch flopped (more than any PH launch I’ve ever seen). When I first launched Most Recommended Books, I was a ProductHunt noob. I went from failing miserably on Product Hunt (PH) to going viral thanks to it. Richard will take over this post from here! Inside our Copywriting Course Members Area we've helped him grow his websites, launch several products on Product Hunt, and increase his SEO by 500%.

Product hunt launch strategy